Top Data Analysis Tools for 2020
The success of a business largely depends on the decision making process. Decisions based on insight from company data (collected, processed and analyzed) will help business owners cut costs, increase efficiency, sales and customer loyalty etc.
“Most of the world will make decisions by either guessing or using their gut. They will either be lucky or wrong.” — Suhail Doshi, chief executive officer, Mixpanel.
Searching for the one tool that’ll meet all your data analysis needs might be daunting and I’m sure you don’t have the resources to waste on tools that won’t eventually meet your needs.
How do you find the ones that work? You can start by reading my tool guide.
Here’s a listicle of 5 data analytics tools (social media tool included) you should try in 2020.
1. Databox
Databox is a business analytics platform that pulls all of your data into one place, so you can track performance and discover insights in real time. You can mix and match data from different sources in one dashboard to get a more complete view.
Databox offers several one-click integration with sources like Facebook, Google Analytics, Salesforce, Hubspot, Google Sheets and more. If you wear a developer hat or you just want to try your hands at creating custom metrics, this is the tool for you.
Damage:
Pricing starts at $49/month (10 users)
You might find the freemium version (it’s free forever) pretty limiting as it allows only 3 Data Sources, 3 users and daily data tracking. But if you’re a small business or social media team of 1 (managing 1 account :)) I’d say go for it.
2. Supermetrics
Supermetrics is a reporting automation tool that helps digital marketers pull all their PPC, SEO, social and web analytics data into one place including spreadsheets and data visualization platforms for reporting and analysis. Supermetrics offers several integrations with sources like Facebook, Google Analytics, Google Data Studio, Twitter, and so many more.
Damage:
Supermetrics offers a free trial and then pay upwards of $49 per month/per user. Pricing is dependent on desired integration (Supermetrics for Google Sheets or Google Data Studio).
3. Klipfolio
Klipfolio provides customisable dashboards with numerous data integrations like LinkedIn, Google Analytics, Mailchimp etc. These dashboards gives you access to key marketing data and the ability to create presentable and comprehensive reports with a few clicks.
One amazing feature of Klipfolio are the interactive elements. With the Klip editor, you can insert drop-down menus, text fields and buttons. This will come in handy when you’re creating dashboards for client presentations.
Damage:
Before you dive into Klipfolio, you can try it out for 14 days at no cost and then decide if a $29 or $49 subscription will be worth it.
4. Qlik Sense
Qlik Sense is a dynamic self-service analytics and visualization tool made for the least tech-savvy executive to the data expert. With its intuitive data prep, drag-and-drop abilities and drill-down features, organizations can easily spot and share data relationships and key insights quickly and efficiently.
Depending on your personal or organizational needs, you can choose either cloud-hosted or on-premise solutions.
Damage:
Qlik Sense offers a free trial and then pay upwards of $15 per month/per user.
5. Keyhole
Keyhole is a smart social media analytics tool for smart marketing, giving marketers a solid view of a brand’s online presence. With Keyhole you can see the number of impressions, reach, posts and engagements that certain accounts or hashtags are getting on Twitter, Facebook and Instagram.
Brand mangers can also identify key influencers with the highest engagement rates and their follower numbers using the Influencers Dashboard.
Asides these offerings, Keyhole is a super tool for Sentiment Analysis, Trend Tracking, Competitive Analysis, Reputation Management etc.
Damage:
You can signup for a free trial and pay upwards of $179 for this all-in-one tool
Final Verdict:
There’s no one-size-fits-all solution and at best you might want to take a look at each option and decide if one or a combination of 2 or more suits your needs.
