The Future of Growing Startups
Ali Mese

Excellent — Agree with everything here. When Hiut Denim started 4 years ago they produced a yearbook before they even made a pair of jeans. And you had to buy it. People bought their product catalogue-cum-manifesto because it was beautifully put together, and I’ve bought one every time they’ve been published. They get progressively more beautiful and better to read every year. Oh and I’ve bought four pairs of jeans too…

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