
…uture projections is really a matter of execution ability and maybe even some luck and connections. For the sharks they mix, into the equation, their own ability to help the business grow, as well as some sense of what the typical growth rate for that industry/product has been historically. In most cases they don’t like to invest in anything where it will take more than seven years to recover their investment. 3–4 years is excellent, beyond 10 is out of the question. (Venture Capital and Private Equity tend to look at similar investment duration too.)