Is this what we see, today, with Tesla
Tesla: The Improvisation Debt
Jean-Louis Gassée

Your analogy maps to the (past) Lotus based Tesla… current Teslas are all on purpose-designed chassis, motor and battery, in robotic factory.

Perhaps current challenge is rather Apple 2.5, moving under a Tim Cook-style leader to a billion phone supply chain. The analogy would be the gigafactory and, perhaps, some offshore production in UK or China.

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