Timothy KrechelA/B Testing Ads For Pretotypes Is Nice, But Clarity Is BetterTesting acquisition and value at the same time is tempting, but often leads to complexity and results that are hard to interpret…Feb 6, 2022Feb 6, 2022
Timothy KrechelYou Know It When You See ItIn part 3 of my 12 in 12 challenge, I can finally report a more successful experiment. In this post, I will go through the idea, the setup…Jan 23, 2022Jan 23, 2022
Timothy KrechelThe Importance Of A CommitmentI had to learn the hard way that having a commitment from users before investing into the product is vital for success. In this post, I’ll…Jan 21, 2022Jan 21, 2022
Timothy KrechelAim For The Qualitative Follow-UpIn this article, I will explain why I think the binary data gained from pretotyping experiments are great for validation but less great for…Jan 21, 2022Jan 21, 2022
Timothy KrechelMarket: 2, Timothy: 0In the second pretotyping experiment of my 12 in 12 businesses challenge, I learned how valuable being clear in your communications is when…Jan 21, 2022Jan 21, 2022
Timothy Krechel12 Businesses In 12 MonthsI want to make an official challenge out of my plans to get deep into early product validation. Therefore I am announcing: 12 Businesses In…Jan 21, 2022Jan 21, 2022
Timothy KrechelThe One Risk To Rule Them AllWe interviewed more than 40 innovators about their approaches to discovery. In this post, I’ll share why I think testing demand (aka…Jan 21, 2022Jan 21, 2022
Timothy KrechelThe Magic Triangle Of ValidationDuring our experiments, the team and I noticed that in validation, the parameters speed, affordability and reliability are usually at odds…Jan 21, 2022Jan 21, 2022
Timothy KrechelThe Big Short(cut)How Alberto Savoia’s pretotyping approach differs from the Lean world and how it proved valuable in my own experiments.Jan 21, 2022Jan 21, 2022
Timothy KrechelCo-Building A New Consulting Arm For 12 Months But Avoiding My Own Dog Food — 3 Things I LearnedWe’ve been in the process of establishing Innovation Consulting inside of a B2B project organization and despite early successes, there…Jan 21, 2022Jan 21, 2022
