In a rapidly changing world, don’t expect branding to remain the same.

One of the most exciting things about our world is the ever-present potential for innovation. Five years ago, no one had heard of Uber or Airbnb. Today, both companies are shaking the foundations of their industries.

This capacity for revolution has consequences. Products and services face aggressive and swiftly evolving competition — just look at the battles between Samsung and Apple as both companies quickly match each other’s most recent features. With the transparency of social media, consumers are savvy — they follow trends and switch allegiance freely.

In this kind of environment, it’s dangerous for businesses to be complacent…

Timothy Ingram

I’m a human-centered designer driving product and service innovation by operating at the intersection of human behavior and emerging technology.

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