Choosing Successful Keywords in 3 Roundabout Ways
SEO might seem like a fairly straight-forward operation. After all, “search engine optimization” is best achieved by keywords, because that’s what people are doing on search engines, right? Typing in words with the hopes of finding some results. It’s the job of the SEO official to try and predict what those keywords would and could be. How is this done? By finding out what words your audience is already using, of course. If someone is looking for a chiropractor in their area, that’s pretty much what they are going to type in: “chiropractor in my area”.
But wait a minute. “Chiropractor in my area”. That’s pretty generic. There’s a good chance a dozen other chiropractor websites are using that exact phrase. You don’t want to use that phrase too and unintentionally steer people to the wrong office. It turns out that competition in the SEO industry is just as real as it is in any other kind of industry, if not even more so due to the huge impact that the internet has on, oh, just about everything.
Don’t give up, though. There are three round-about ways to help you choose successful keywords.
First) Semantic search. Semantics has to do with connotation- when you know what someone is trying to say even though that’s not what they’re saying. It’s like tomato tomahto. In the end, its all the same thing. If you use semantic search you can find ways that people are searching that might not be obvious but are still headed in your direction. Consider the word “doctor”. This could be any kind of doctor (which means that it could be a chiropractor). It’s an incredibly broad term, but this is good news for you. By broadening your keywords, you are expanding your potential.
Second) Look at your competitor’s keywords, which are usually going to be related to their brand. In this case it will include services provided and products offered. If you track your competitor’s keywords you raise the possibility of attracting to your site. This can be a really tricky territory (I’m talking legal territory), so make sure you know what your doing before you jump in. Even then: never jump in! Tread lightly.
Third) Find out what topics in your industry are trending. Sticking with the chiropractor example the trends could be: poor posture, desk-related injuries, backaches, headaches. These are usually related to some new thought or idea that just popped up, like when everyone stopped eating eggs because it came out that eggs cause cancer. You might need to be changing your keywords more often, but using trending topics to put them together is by far the easiest of the three methods to choose, and usually the most rewarding.