A Day in the Life
One solid day of documentation compressed into 15 minutes
In the ever changing world of social media marketing and personal branding, a newer debate has been raging over whether you should be creating content or documenting. Tattooing by its very nature is content creation, and simply being yourself is marketing and personal branding. However, many artists have no idea how to deploy strategy.
I’ve been using social media to market and brand myself since the days of glittery MySpace HTML and Hot Topic hair. I was toying with different strategy before I even knew that was a thing. I jumped from platform to platform, and whored myself out like any good independent artist trying to pay the bills.
The world has changed. The internet has changed. For my particular field, the competition is stiff. Good artists are a dime a dozen. You can find them in every major city and every nook and cranny of the country. Tattoos have flooded the television for a more than a decade. You have to do a hell of a lot more than post some work and tell people you have openings.
The inevitable transition
It’s only a matter of time before the way you’ve always done things falls apart and doesn’t yield results. Ask anyone in the manufacturing industry. You keep up with the times or you get steamrolled by new blood who understands new innovations.
This painful reality ends up eluding a lot of practitioners, and they never experience future growth. They toil away until they retire, often with no savings, no healthcare, and no retirement plan. This scares the hell out of me. I’ve been pushing incredibly hard for years to make sure that never happens.
Our only option is to keep up with what’s happening. It’s become abundantly clear that selling product is not enough. In the face of that truth, I’ve been putting myself into a position to share more of my personal life and story with others.
I’ve finished a video that documented a normal day in my life. It was challenging to put together, and I had to learn a lot to make it happen. That’s just part of growth in an ever changing business landscape.