The Eat Lancet Planetary Health Diet Sponsors.
And why you MUST know who they are.
If you’ve read my earlier blog about the EAT/Lancet collaboration you’ll know what I think of the guidelines proffered there.
The image below is a list of those companies that are behind the initiative. They are an amalgamation called FReSH (Food Reform for Sustainability and Health) brought to you by the World Business Council for Sustainable Development (WBCSD). Lovely names that inspire hope for us all and -if we’re really lucky and do as we’re told- the generations to follow. (British sarcasm).
Without fail their websites are covered with the word ‘sustainable’. Firstly, ‘sustainable’ is setting the bar really low. How’s your marriage? Sustainable? Your job, sustainable? Oh wow, poor you! It has become obvious that ‘sustainability’ is nothing more than a marketing term and a vehicle for vast profits. We need regenerative, not sustainable or we’re gonners!
FReSH is partnered with EAT.
“It has become obvious that ‘sustainability’ is nothing more than a marketing term and a vehicle for vast profits.”
I decided to take a closer look at those behind the EAT/Lancet paper because I was asked on Twitter what I thought the agenda of the paper is. I sent them the photo above and never heard back. Just looking at the company list is enough to see precisely what the agenda is.
Global bio-tech, agricultural, chemical, giant food producers, pharmaceutical companies and those companies that work with them.
Do you really think their board meetings are conversations about how they can improve the world, or our health? How the hell is it that we are being told what to eat by them?
If You Really Want to Help Yourself & the Planet
Eat animal produce from regenerative farms where possible, local, free-range will do, organic, great. Buy local, seasonal fruits and veg. This is a solid approach to health too. Get to know your farmer! Don’t buy into the narrative that we need to feed the world, we need to feed our communities and support those farmers that are a critical part of it. We do not need ‘help’ from Olympian companies disguised as heroes coming to save us from ourselves.
We need to suck up the truth, stop taking directions from those with a vested interest on a scale that is beyond comprehension and become a part of the natural world again. If we continue making the fatally stupid mistake of believing that we have transcended above it somehow we really are in trouble.
“If we continue making the fatally stupid mistake of believing that we have transcended above it somehow we really are in trouble.”
Thanks for reading,