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Tim Soulo (CMO @ Ahrefs)
Tim Soulo (CMO @ Ahrefs)

5.6K Followers

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Published in

The Startup

·Jul 16, 2019

12 lessons I learned from doing 20+ podcast interviews in 4 months

One of my goals for 2019 was to appear as a guest on 20+ different podcasts related to marketing and online business. Which I ended up completing roughly 4 months in:

Entrepreneurship

13 min read

12 lessons I learned from doing 20+ podcast interviews in 4 months
12 lessons I learned from doing 20+ podcast interviews in 4 months
Entrepreneurship

13 min read


Published in

The Startup

·Jun 27, 2019

The Unspoken Golden Rule of Content Marketing

“What is your best advice on creating great content?” The question is asked loudly; eagerly. Five hundred expectant pairs of eyes turn on where I sit onstage at the Melbourne Convention Center, microphone in hand. I’ve known for a while now that my “breakthroughs” tend to occur in two specific…

Content Marketing

9 min read

The Unspoken Golden Rule of Content Marketing
The Unspoken Golden Rule of Content Marketing
Content Marketing

9 min read


Published in

The Startup

·Apr 30, 2019

9 SaaS growth hacks that we will never implement, and the 3 that we did

*click* *click* I’ve learned to love the sweet sound of screenshots being taken on my Macbook. This is a little hack that I’ve discovered for tracking any interesting ideas I stumble upon online, or just to make sure that I don’t forget a discussion I had on Slack. …

Growth Hacking

9 min read

9 SaaS growth hacks that we will never implement, and the 3 that we did
9 SaaS growth hacks that we will never implement, and the 3 that we did
Growth Hacking

9 min read


Published in

The Startup

·Apr 16, 2019

The 9-point blueprint for becoming a great marketer

Hi. I’m Tim, and my official job title is “Chief Marketing Officer and Product Advisor” at Ahrefs, an industry-leading SEO tool. I’ve been “CMO” for four years now. It’s a fancy title that calls to mind leading huge marketing and sales teams — but the truth is, I was a…

Marketing

6 min read

The 9-point blueprint for becoming a great marketer
The 9-point blueprint for becoming a great marketer
Marketing

6 min read


Published in

The Startup

·Mar 12, 2019

How to turn an ROI-negative marketing campaign on its head

His palms are sweaty. Knees weak; arms are heavy. There’s vomit on his sweater already. So raps Eminem in the film 8 Mile, describing his character’s nervousness while performing on stage. These opening lines perfectly represent how I felt before hosting my first webinar for Ahrefs — minus the vomit…

Marketing

7 min read

How to turn a failing marketing campaign on its head
How to turn a failing marketing campaign on its head
Marketing

7 min read


Published in

The Startup

·Mar 5, 2019

Why you shouldn’t charge your first 100 customers (yes, seriously)

If you build it, they will come. …except they didn’t. I’d worked my heart out over 12 months’ worth of evenings and weekends, all to bootstrap my first premium Wordpress plugin. The result? A whopping $100 in sales.

Marketing

8 min read

Why you shouldn’t charge your first 100 customers (yes, seriously)
Why you shouldn’t charge your first 100 customers (yes, seriously)
Marketing

8 min read


Published in

The Startup

·Feb 26, 2019

How to generate customers 24/7 with “The Marketing Flywheel”

“What’s your favorite marketing campaign of all time?” It was a simple question. But I didn’t have an answer. My brain shuffled through past campaigns like a deck of cards. The seconds passed like minutes, as I considered examples I had seen. However, none of the marketing campaigns from our…

Marketing

7 min read

How to generate customers 24/7 with “The Marketing Flywheel”
How to generate customers 24/7 with “The Marketing Flywheel”
Marketing

7 min read


Published in

The Startup

·Feb 19, 2019

An enterprise sales story: How our SaaS closed the deal by walking away

Allison: Dude, he showed up with donuts. Me: What? Donuts? Allison: He said he wanted to talk things over. Me: Did he spring for the good kind or just your standard glazed? Allison: He went artisanal — we’re talking pineapple basil! Me: So, what happened? Allison: I said there was…

Technology

8 min read

An enterprise sales story: How our SaaS closed the deal by walking away
An enterprise sales story: How our SaaS closed the deal by walking away
Technology

8 min read


Published in

The Startup

·Feb 12, 2019

How I built a marketing team for an 8-figure company

Your blog traffic is plateauing. Can I take a stab at rewriting your homepage? The UI/UX of that feature could be better. These are the kinds of messages Ahrefs’ CEO and founder Dmitry received from me in 2015. The funny part? I wasn’t even an employee yet. I was a…

Marketing

8 min read

How I built an 8-figure marketing team from scratch
How I built an 8-figure marketing team from scratch
Marketing

8 min read


Published in

The Startup

·Jan 29, 2019

How our startup reached 8-figure revenue while losing email subscribers

The money is NOT in the list — Do you ever receive messages from strangers on Linkedin? Oftentimes, someone wants me to try their product, recommend their service or provide them with marketing advice. But, last week, I received a different kind of inquiry:

Marketing

8 min read

How our startup reached +40M revenue while losing email subscribers
How our startup reached +40M revenue while losing email subscribers
Marketing

8 min read

Tim Soulo (CMO @ Ahrefs)

Tim Soulo (CMO @ Ahrefs)

5.6K Followers

CMO & Product advisor at Ahrefs.com

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