“What is your best advice on creating great content?” The question is asked loudly; eagerly. Five hundred expectant pairs of eyes turn on where I sit onstage at the Melbourne Convention Center, microphone in hand. I’ve known for a while now that my “breakthroughs” tend to occur in two specific…

*click* *click* I’ve learned to love the sweet sound of screenshots being taken on my Macbook. This is a little hack that I’ve discovered for tracking any interesting ideas I stumble upon online, or just to make sure that I don’t forget a discussion I had on Slack. …

Hi. I’m Tim, and my official job title is “Chief Marketing Officer and Product Advisor” at Ahrefs, an industry-leading SEO tool. I’ve been “CMO” for four years now. It’s a fancy title that calls to mind leading huge marketing and sales teams — but the truth is, I was a…

His palms are sweaty. Knees weak; arms are heavy. There’s vomit on his sweater already. So raps Eminem in the film 8 Mile, describing his character’s nervousness while performing on stage. These opening lines perfectly represent how I felt before hosting my first webinar for Ahrefs — minus the vomit…

If you build it, they will come. …except they didn’t. I’d worked my heart out over 12 months’ worth of evenings and weekends, all to bootstrap my first premium Wordpress plugin. The result? A whopping $100 in sales.

“What’s your favorite marketing campaign of all time?” It was a simple question. But I didn’t have an answer. My brain shuffled through past campaigns like a deck of cards. The seconds passed like minutes, as I considered examples I had seen. However, none of the marketing campaigns from our…

Allison: Dude, he showed up with donuts. Me: What? Donuts? Allison: He said he wanted to talk things over. Me: Did he spring for the good kind or just your standard glazed? Allison: He went artisanal — we’re talking pineapple basil! Me: So, what happened? Allison: I said there was…

Your blog traffic is plateauing. Can I take a stab at rewriting your homepage? The UI/UX of that feature could be better. These are the kinds of messages Ahrefs’ CEO and founder Dmitry received from me in 2015. The funny part? I wasn’t even an employee yet. I was a…

The money is NOT in the list — Do you ever receive messages from strangers on Linkedin? Oftentimes, someone wants me to try their product, recommend their service or provide them with marketing advice. But, last week, I received a different kind of inquiry: