Culture isn’t gifted, it’s built.

Culture — ‘the sum of attitudes, customs, and beliefs that distinguishes one group of people from another.’

No doubt you have a set of company values that are recited on a regular basis by the leadership team. These values are not just tweets, status updates, or t-shirt slogans. They are all-encompassing attitudes, customs and beliefs of your group. Your team. Your company. Most importantly, you.

They should do an excellent job of summing up what you do, why you do it, and how you do it. This should be the shared understanding and experience of everyone around you. But most importantly, it should be outworked by you personally and those around you. It’s not a one-off gift, but a manifestation of effort put into upholding the values by every single person.

When people stop practicing these values, culture starts to break down. While there may be particular people in a company that help build the culture more than others, every individual is still needed to carry the culture.

Everyone has to get behind the culture, otherwise, it disappears.