Social Media for Brands and Businesses
The role of social media today is vital to business success. It plays an essential role in marketing strategies by increasing traffic and serving as a part of your SEO strategy. Once SEO is set up such as company website, many businesses then move to expanding their online reach to social media platforms like Facebook, Twitter, Instagram, Snapchat, LinkedIn, etc.
Success in social media marketing involves being strategic and innovative. A strategic and innovative social strategy helps businesses to build brand loyalty, strengthen customer relationships and improve company credibility. Popular social platforms have become marketing giants, offering businesses valuable data about their customers and an effective way to reach them. There are over 3 billion internet users — and over 2 billion of them have active social media accounts. Social media for business is critical for business success today and it is a must.
DIGITAL MARKETING STRATEGY: CREATING BRAND AWARENESS, CONSIDERATION AND CUSTOMER ENGAGEMENT AND INTERACTION
The key advantages of expanding business online reach to social media platforms is the customer engagement and interaction. By doing so, businesses ensure that they are driving brand awareness, increasing consideration and driving various conversion actions.
Social media advertising helps businesses to raise awareness by reaching multiple audiences and relevant demographics with the most engaging ad formats (Facebook Advertising, Instagram Sponsored Ads, Snap Filters, etc) on multiple devices such as Desktop, Tablet and Mobile. Many businesses nowadays spend over 50% of their digital budget on social media advertising as this is the most effective way to drive awareness, engagement and interaction.
Social Media such as Instagram, Snapchat, Twitter make an instant impact with the in-market audiences as many audiences find it fun to interact with such as Snapchat geo-filters with company brands, Instagram influencers promoting company’s products, etc. (example Lufthansa, Pepsi and Marc Jacobs)
Social Media increases consideration by inspiring engaged audience to seamlessly lean in and learn more about the product. For example, Ryanair Hot seat deals ads with the link to book now for 9.99 EUR.
The reach via social media platforms is grand as there are billions of active users that log in 5+ times a day particularly via mobile devices. A significant amount of social media activity is carried out through mobile devices. Online ads that are strategically placed within informative posts are an effective way to spread the word about businesses’ products, services and seasonal offers. Social media spreads awareness while giving businesses the chance to constantly remind their audiences about the businesses’ products, services and offers.
HANDLING CUSTOMER SUPPORT, COMPETITION
Increasingly, customers are looking at “social care” as a preferred alternative to phone calls. Social Media today improves customer support for many businesses as social strategy is an extension of your customer service today. Businesses’ existing and prospective customer base will be able to identify brands’ characteristics based on how those businesses interact on social media. Social media isn’t about blasting your company’s sales pitch on social, it’s seen as a two-way channel where you have the opportunity to enrich relationships with your customers.
Many engaged customers reach out to many businesses in a timely manner once they have concerns and problems with the product as they find social media as the most convenient and accessible way to express what they feel. The same concept applies when it comes to dealing with happy customers online. Word of Mouth is the best way to create brand awareness and engagement. Many customers nowadays are happy to review and leave recommendations online, for example, Facebook business reviews and recommendations, Twitter. When a brand gets involved in conversations, customers see it as approachable, responsive and accessible. This type of exposure positively influences how a business is being perceived and makes customers more receptive to the information businesses share. Social media increases sales and customer retention through regular interaction and timely customer service.
Communication is vital for the success of businesses. By engaging with customers regularly businesses ensure to enhance their image. Social networks enables businesses to interact and deal with their customers on a personal level.
In order to keep up with the online competition, many businesses must ensure that they have online presence. As mentioned earlier, the most effective way to ensure that they have an online presence is to capitalize on the benefits of social media. Have online offers through engaging and interactive way that ensures to boost your online traffic and to increase sales. With social media monitoring businesses can gain key information about competition. This kind of intel will allow businesses to make strategic business decisions to stay ahead of them.
#Hashtags and keywords are useful for helping to identify potential customers who are interested in what businesses are selling. After finding prospective customers, businesses can simply direct them to company website, Facebook business page, etc. One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
SMART BUSINESS DECISIONS
By having effective marketing in place via social media, businesses ensure that they generate interest from influencers and customers who are more engaged and responsive. It works much better than the old tradition blatant marketing approach with marketing blasts that can be found as outdated today. Business have access to various key influencers, those people who are tastemakers. What they say online matters, so it is vital to find them and forge a relationship. By getting on their radar, businesses will greatly amplify their marketing message and enhance images with customers. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers. Through daily active engagement and social listening, you can gather relevant customer data and use that information to make smarter business decisions.
To sum up, there’s no doubt that social media is taking the world by storm. Young and old, male and female, and everyone else are on one or more social network site. This influence is beneficial and crucial for business success. Businesses and companies can initiate brand awareness through social media sites for potential customers to see. It enables products and services to be offered through existing members of the sites. Aside from brands awareness, marketing, and promotion, social media can also become a method for customer service. As mentioned, there are multiple benefits of the role of Social media to businesses, it is so diversified that it can be used in whatever way best suits the interest and the needs of businesses that will all contribute to companies’ success.
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