The point of your e-commerce site is for people to buy stuff. I know, mind-blowing, right? But it really does come down to that one objective, so you should make it easy for them to do it! Show them how great your product is, and don’t let a bunch of pages stand between them and that final confirmation click.
“Listen, if there isn’t something going off the rails on your team, then I know you are micro-managing them. You are really good at what you do, and if you stay in the weeds on everything, you’ll keep things going perfectly, for a while. But eventually two things will happen. One, you will burn out. And two, you will eventually start to seriously piss off your team. So I better see some things going sideways, on a fairly regular basis.”