Tina Schweiger
Digital strategy & innovation consultant, user experience designer, graduate student in Psychology, artist, mother and wife.

I feel like I need to start this story with a disclaimer. I am lucky. There are so many people in much worse situations than me and my family. Mainly, we are not in danger of losing our shelter as so many are.

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Photo by Dylan Ferreira on Unsplash

That being said, I’m scared. We are at risk of losing my husband’s life. That is real and it is very frightening.

My husband Richard is on the third week of suffering from Covid-19, and he is very public about what he is experiencing in order to help people understand what it’s like to go through it and take the risk as seriously as possible. I fully support that, and as a result, I have a lot of time…


One would assume that Ogilvy, who has been in the advertising, marketing and public relations business since 1850, would have been around long enough to know how to keep up with the ever evolving best practices and trends in digital experience. After all, the company has been around long enough to keep up with the introduction of the incandescent light bulb (1879).

Surprisingly, this doesn’t seem to be the case. For the first time ever, I received digital marketing from Ogilvy in my inbox. Intrigued, I checked it out. And because their email is advertising a digital experience audit, I…


I don’t have an immediate answer to this question but it does interrupt the “parade of horribles” running through my mind. Taking a moment to stop and look at our fear from a positive light is a conscious choice that I am making and I encourage you to consider doing the same.

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What are your current fears? If you take those fears and reframe them from the perspective of positive instead of negative what does that sound like?

I woke up this morning to another client letting me know about a budget freeze due to the pandemic. As a marketing and design consultant for two decades, I have seen this before… Through the housing crisis and after 9/11 when companies cut spending on marketing before they cut anything else. Sometimes, it can feel like marketing budgets can be the canary in a coal mine for an economic downturn to come. But I don’t think anybody needs a canary so tell them about the economic crash that we are entering into.

Not surprisingly a little wave of fear rolls…


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The Super Bowl is probably the best example of brand ads because companies invest so much in this creative for this most expensive air time, and they bring their biggest creative game. Super Bowl ad fans expect to be entertained. And as Lana mentions, it is no longer good enough to be clever or funny. Modern consumers want more from brands; they want to identify with the brand’s larger purpose.

How do brands create stories that reveal a company’s purpose?

Those that do it well tell a story that viewers can connect with. They create concepts that people can connect with and care about. Branding, done well, is about building…


Summary

This article explores how the digital image evolved from film photography, and how the power to influence with imagery has shifted from being held by a select few to being held by nearly everyone. In the mid 1990’s to the early 2000’s, there was an upheaval in the world of image-making as film photography was turned upside-down by the 35mm quality digital image. With 4 billion new digital images published each day, the sheer volume of images exceeds our current technological ability to analyze digital images in a meaningful way. Before social media, images distributed by media outlets that…


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On Tuesday, September 25, my husband Richard was diagnosed with Cancer. I was sitting in my office, getting ready for my Academic Writing class at Harvard, scheduled to start at 4:30 pm. My 3-year-old son Sky was sitting in my lap while I was trying to finish up the last bits of work before class. Richard walked in at 4:20 and said, “Oh good, you’re sitting down” in a matter of fact sort of tone. He continued “The doctor called. He said I have Non-hodgkins lymphoma.” I think Richard talked a little about the doctor’s delivery of the news and said something about winning the lottery but I heard cancer.

“You have cancer.” I said flatly and looked at him. He said yes and all I could feel was shock. I really didn’t know what to do, but I knew I was prepared for my class and I had 6 or 7 minutes until I had to be present on a video call. Missing class isn’t an option so I dialed into my class on Zoom, sat there, and watched as the class unfolded. A good, resilient, well-trained 20% of my brain was doing well at paying attention. …


This template in Canva will help you explain, in 10 slides, your Integrated Marketing Campaign to your executive team.

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Here’s the link: https://www.canva.com/design/DADAtXzuj-A/view

Because you don’t have time for decks! Integrated marketing is complex! For it to work well, sometimes it feels like the stars have to align. The company’s product or service needs to be desirable. The messaging needs to be tight, and created from insights and perceptions learned directly from the words of the target audience. An inspiring, moving, and well-designed creative concept can be one of the most difficult things to achieve with so many opinions in…


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Sky is “helping” me sort through my necklaces

The Goodwill Experience
What’s the first thing you do when you have a bunch of stuff you don’t need anymore? I know for me, I typically bag it up and drop it off at Goodwill without much more thought.

Dropping off at Goodwill is certainly easy and fast, but it’s pretty anonymous. What do they do with all that stuff in the warehouse at drop-off? Does it go into a pricing and retailing process? Do the employees snag what they want and sell the rest? For some reason, this time I bagged up my stuff was different. …


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I learned of your existence one day when I thought I was sick. I thought “Surely, it’s the flu or some reaction from accidental gluten.” I was in Dallas leading a workshop full of people, struggling to get through it. Just then, a little blink of awareness flashed in my head.

During lunch, that curiosity lead me to the pharmacy… thinking, “no, it couldn’t be…” and I stuffed the pregnancy test in my purse as I walked into the taco shop.

“No, it couldn’t be,” again, as I chose a table after returning from the bathroom, activated test in my…


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Back when I had a design firm called Spoonbend, we used a series of visuals of impossible objects as brand illustrations. Since then, I’ve been a fan of these visuals that confound the eyes.

I created a new impossible object to serve as Twinedge’s logo. The two three-dimensional angles interact and relate to one another… but it’s not possible to exist in 3D space because neither intersection can exist in front.

Not only did I want the logo to be visually interesting, but I wanted it to represent what Twinedge does… which is to accomplish seemingly impossible integrations. Apologies for…

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