New impossible object logo for Twinedge

Back when I had a design firm called Spoonbend, we used a series of visuals of impossible objects as brand illustrations. Since then, I’ve been a fan of these visuals that confound the eyes.

I created a new impossible object to serve as Twinedge’s logo. The two three-dimensional angles interact and relate to one another… but it’s not possible to exist in 3D space because neither intersection can exist in front.

Not only did I want the logo to be visually interesting, but I wanted it to represent what Twinedge does… which is to accomplish seemingly impossible integrations. Apologies for my non-techie speak… it seems like making a complex point of sale system or medical records system exchange data seamlessly with something completely different, like an app or a website, is next to impossible.

I’m hoping the outcome of this design aligns with Twinedge’s purpose. A multi-faceted, complex design that presents itself with a neat simplicity. Twinedge’s integrations are multi-faceted, complex, and seemingly impossible… But the outcome is a neat simplicity of seamless integration for their clients.

If you liked the story please consider recommending it by clicking the heart icon below. You can also follow me on Twitter at @Tinaschweiger

One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.