Today, bots are incredibly quick, easy, and cheap to build. I built the initial concept of Joy and got a few hundred friends and friends-of-friends to test it out in just a few weeks. Now, there are tens of thousands of people using Joy regularly. At Trunk Club, we recently built a bot in less than a week in order to test out some new concepts around onboarding customers. It was an awesome way to quickly get customer feedback. In both cases, the bot was just a tool — a means to an end in solving (or trying to solve) a problem. Nobody uses and returns to your product or service because it’s a bot, an app, or a website. They return because you’re solving a problem for them and creating an experience they enjoyed.