On 21 June 2017, KFC redefined the term “product launch,” when they promoted their new spicy Zinger chicken sandwich by claiming to have launched it — literally — into space!

With the help of NASA-affiliated scientists, KFC attached one of its chicken sandwiches to a high-altitude balloon and launched it from Tucson, Arizona, to a height of 15 miles above the ground. …


In the February of 2017, GE announced their goal of having 20,000 women to fill their STEM roles by 2020. The plan was to exponentially increase the representation of women in its technical roles and establish gender equality. If this is achieved, GE will turn out to be the largest company in the US to have a 50:50 male: female employee ratio! Although it sounds like a noble plan, achieving it no mean feat! Statistics still show women are under-represented even with major tech giants! With a view to spread the thought extensively and stand out in the industry, GE…


Cinema — a world forging fantasy, the effective storytelling form, has been the most impactful revolution for the visual medium till date. Audiences are made to traverse a recreated world, sometimes fictitious, at times with adaptations and with a touch of realism fitfully.

Dynamics of cinema follows myriad nuances which culminate into a presentable piece that is a combination of — ‘the technicalities’, ‘other elements which go into making it’, and finally the ’embellishment stuff’. Of these, here, we speak about that integral constituent which one cannot do away with no matter how small, big, long or short the film…


Before Nicéphore Niépce devised the revolutionary process, ‘photography’; before a ‘Mona Lisa’ was painted and set on the frame; before the Oscar-winning ‘Titanic’ movie was conceptualized and directed; before Christian Louboutin came up with his signature designs for the coveted stilettos or before Matt Groening created the ‘Simpsons’- all these were perhaps sparked off with a small thought or precisely put, ‘an idea’. Ideas have influenced and shaped the course of our history; however small or big an occurrence has been, it’s always been triggered by ideas

How important are ideas for creative people?

Creative people live off the ideas; they breathe, eat, and sleep ideas! Creative…


The 80s & 90s kids in India share a bond over a lot of things. The television and radio commercials sure are so nostalgic for most of us! Bombay Dyeing ad, the first Indian colour television commercial, followed by Maggi noodles, Vicco, Nirma, Liril, Bajaj, Limca, Amul Butter, Onida, Cinthol, Dhara, Fevicol, Dairy Milk, Nerolac, Nescafe, Ruffles Lays and the list just continues. Have we ever wondered what kept us thinking about them even after two decades? One thing is the visual medium that etches indelible frames in our mind, but the audio medium too created a similar effect on…


In the year 2014, the CNN Digital Studios in association with Cisco produced their first web series, ‘The City of Tomorrow’. The 10-part online series traversed how different cities were trying to improve their citizens’ lives. The show explored how Cisco was going to connect everything to the internet and enhance the living conditions. Amidst mixed reviews, it managed to garner scores of views and impressions, creating a solid brand presence. The creators of the show said “we wanted to prove a point and get rid of the notion that digital doesn’t stack up to the quality of television. We…


There was a time in the early to mid-80s when primary care was the predominant form of health care. The physician providing primary health care was acquainted with the patient & his family’s complete health history, he would help the patients with routine check-ups, provide healthy lifestyle suggestions & disease-prevention tips. With the evolution of healthcare segment, there are thousands & lakhs of hospitals giving health care services — From players belonging to public & private sectors. Keeping aside the degrees of variation in the offerings from each hospital, every healthcare provider looks the same to non-specialists!

Although widely categorised…


February 20, 2018 · stories

For a child, there is no difference between what is true and what could be true. A world of dreams & imagination that encircles the childhood gives in to the power of logic as we mature. ‘Mature’, really? History has shown our imagination can create reality, to visualise a brighter future, one needs to be imaginative. Optimistically. Also, maturing is about starting to understand & realise smaller things, like recognising the importance of imagination! So, why mature, why give up on imagination?

Imagining & dreaming (literally) — Sure-shot ways to generate more ideas

Ideas are fundamental to any invention. The imagination which sparks off with an…


March 30, 2018 · stories

It is 20 minutes past sunrise, but the entire crew of ‘Days of Heaven’ has already started rolling the camera! This periodic romantic drama of 1978 directed by Terrence Malick & skilfully captured by Néstor Almendros & Haskell Wexler is one of the most aesthetically shot movies of that era. The artistic success of the film has been attributed to the camera work of these celebrated Directors of Photography (DP).

Movies, as we know, are a director’s medium, but to visually achieve the director’s vision — be it through lighting, use of the right lens…


January 18, 2018 · stories

Healthcare has long been considered a civil right, and social pundits say, healthcare at every level needs to be accessible, irrespective of a person’s demography/geography. But, away from what is considered or supposed to be morally right, the reports from World Health Organization (WHO) indicate that there is a significant discrepancy in the way healthcare is being consumed across the world. The ones with more resources and lesser need get more access to quality health care than the ones in real need, but with fewer resources.

With technology aiding breakthrough revolutions for every industry, a…

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Tingg is an Online and Offline Creative Agency building synergies with unique Strategies, Branding Ideas & Digital Visual Media.

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