The sparring battle between Apple and Facebook has existed for many years. Each company runs on fundamentally different ideas as to how their products should be priced. Facebook and Zuckerberg believe that offering Facebook services for free by the support of advertisement is more consumer-friendly than requiring users to pay high prices as Apple does. Apple, on the other hand, argues that it is worth paying a price for privacy. Zuckerberg has been called a “menace” by one Apple executive and Tim Cook has been noted as a “prig” by another Facebook executive.
Apple finally decided to take the battle a step further when they announced that their next software update will request users to opt-in to services that track their data across multiple apps and websites. This poses a large threat to Facebook’s business model. In response, Facebook has followed in the footsteps of Epic Games and will be “standing up to Apple.” Part of their campaign has included the use of large ads across various newspapers and a fully-fledged website no so different from Epic Game’s strategy. These newspapers include various claims about Apple and Facebook. In it, they back Epic Game’s statement that Apple is anti-competitive. Their app store boasts incredibly stringent rules and the 30% tax can almost be described as grand theft by Apple. These claims are currently being investigated…
