HYBE’s Virtual Girl Group Controversy: Allegations of Plagiarism Rock SYNDI8 Launch

Bangtan Updates
4 min readJul 1, 2024

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HYBE’s Virtual Girl Group: From Hype to Controversy — Did They Steal the Show?

HYBE Corporation headquarters and office dynamic Exterior

Our blog explores:

  • The rise of SYNDI8 and the potential of virtual idols.
  • The plagiarism claims and the artist’s perspective.
  • How HYBE is responding (or not responding) to the controversy.
  • The potential impact on HYBE’s reputation and the future of SYNDI8.

Introduction: HYBE’s New Venture and Immediate Backlash

Recently, HYBE, the powerhouse behind global sensations like BTS, announced the release of a new virtual girl group named SYNDI8. The group consists of four members: Canary, Raven, Nest, and Goyo. This innovative step into the virtual idol world was met with great anticipation. However, the excitement quickly turned into controversy when an illustrator came forward with serious allegations of plagiarism. Let’s dive into the unfolding drama and the implications for HYBE.

The Illustrator’s Allegations: A Tale of Miscommunication and Plagiarism

The controversy began when an illustrator publicly claimed that a subsidiary label of HYBE approached them to design a virtual girl group. According to the artist, after discussing the cost and details of the project, the designer abruptly cut off all contact. The illustrator was left in the dark until the announcement of SYNDI8.

Key Points of the Illustrator’s Allegations:

-Offer and Silence: The illustrator was initially contacted by a HYBE subsidiary for a project but was ghosted after discussing the details.
- Confusion and Similarity: Upon seeing the released images of SYNDI8, the illustrator noted a striking similarity to their own style, sparking confusion and suspicion.
- Public Misunderstanding: Fans assumed the illustrator was involved in the project, adding to the artist’s frustration.

The Plot Thickens: Deleting Posts and Clarifying Intentions

Not long after the initial allegations, the illustrator deleted the accusatory posts and issued a clarification. This new message aimed to address misunderstandings and the backlash they received online.

Clarification Highlights:

- Misunderstood Intentions: The illustrator clarified that the intention of their original post was misunderstood. They were upset due to the abrupt end in communication after receiving an offer.
- No Direct Accusation: The illustrator mentioned that if Supertone (the subsidiary) had not contacted them, they wouldn’t have been upset as many artists share similar styles.
- Backlash and Malicious Comments: Due to the intense backlash, including malicious comments and direct messages, the illustrator decided to take down the posts.

HYBE’s Response: Silence or Strategy?

As of now, HYBE has remained silent on the allegations. This silence raises several questions about the company’s strategy and the possible impact on their reputation. Will HYBE address these claims directly, or will they let the controversy fade away with time?

The Fan Reaction: Divided Opinions and Loyalty

The fan reaction to this controversy has been mixed. While some fans express support for the illustrator, understanding the frustration of having their style allegedly copied without acknowledgment, others defend HYBE, suggesting the similarities might be coincidental.

Fan Reactions Overview:

- Support for the Illustrator: Many fans empathize with the artist, condemning the alleged plagiarism and lack of professional courtesy.
- Defense of HYBE: A segment of the fanbase believes the similarities could be purely coincidental, defending HYBE’s reputation and decision-making.

The Larger Implications: Ethical Practices in the Digital Age

This controversy brings to light broader issues of ethical practices within the entertainment industry, especially concerning digital and virtual art. As the line between physical and virtual worlds blurs, the importance of respecting intellectual property becomes paramount.

Broader Issues Highlighted:

- Intellectual Property: The need for clear guidelines and respect for artists’ intellectual property in an increasingly digital world.
- Professional Communication: The importance of maintaining professional communication and transparency in business dealings to avoid misunderstandings and allegations.

Moving Forward: Lessons and Future Steps

For HYBE and other entertainment companies, this controversy serves as a crucial lesson in maintaining ethical standards and transparent communication with collaborators. For artists, it underscores the importance of protecting their work and being vocal about their rights.

Also Read:
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Celebrating BTS’s 11th Debut Anniversary: A Journey Through Time
BTS Members’ Top Looks and Style Insights: Fashion Forward with BTS

Conclusion: Navigating Controversy with Integrity

The HYBE plagiarism controversy surrounding the launch of SYNDI8 is a complex issue that highlights the challenges and ethical considerations in the digital age. As fans and industry observers watch closely, it is crucial for HYBE to address these allegations transparently and uphold the integrity that has brought them global acclaim. For the illustrator, this incident serves as a powerful reminder of the importance of protecting artistic integrity and standing up against perceived wrongdoings. As we navigate these murky waters, one thing remains clear: respect for creativity and clear communication are paramount in maintaining trust and credibility in the entertainment industry.

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