PinnedPTiongsoninHAVAS OrtegaWhy Subcultures Rule Marketing: Insights from HAVAS Red PhilippinesManila, Philippines — In a recent event that has left a significant impact on marketing strategies, HAVAS Red Philippines hosted its…Jun 20Jun 20
PTiongsoninHAVAS OrtegaEighty-four percent of Filipino Prosumers believe that the strength of a community is linked to…In today’s digital age, Filipino Prosumers join communities — whether online or offline — not just for shared interests but also for the…Jul 30Jul 30
PTiongsoninHAVAS OrtegaStanding by me, my digital community: HAVAS Ortega’s Prosumer Report on CommunitiesIn today’s digital age, the communities we belong to are reshaping our identities and how we connect with the world. In our most recent…Jul 24Jul 24
PTiongsoninHAVAS OrtegaStanding Up For What Is Right: HAVAS Ortega’s Prosumer ReportIn the most recent Prosumer Report of HAVAS Ortega, it was found that 88% of Filipino Prosumers feel more empowered to speak up for what is…Jul 24Jul 24
PTiongsoninHAVAS OrtegaHAVAS Ortega wins gold for best in event/experiential campaignHAVAS Ortega was recognized with the gold award for its event and experiential campaign for Boehringer Ingelheim Philippines, called “The…Jul 12Jul 12
PTiongsonHappy Birthday… to Someone Else? The Birthday Problem Explained!Ever walk into a room full of strangers and discover you share a birthday with someone? It can feel like a cosmic coincidence, a chance…Jun 20Jun 20
PTiongsonThe Cookie is CrumblingThe end of the third-party cookie in Google’s Chrome browser is looming — in spite of its nth postponement, the inevitable will happen…Jun 20Jun 20
PTiongsoninHAVAS OrtegaSaving money and the planet at the same time: Havas Ortega’s report gives light to ‘joyful…A Prosumer Report from Havas Ortega unveils a transformative trend among Filipino Prosumers, highlighting a profound shift in their…Jun 20Jun 20
PTiongsoninHAVAS OrtegaThe Pets in Our Lives: Welcome to the Age of Multi-species FamiliesMore than 90% of Filipino Prosumers say that their pets are significant members of their families. They are no longer “just pets” — but…May 3, 2023May 3, 2023
PTiongsoninHAVAS OrtegaThe Pets in Our Lives: Can we build meaningful relationships with our pets?According to practically every Filipino Prosumer that we surveyed in 2023 said that yes, people can have meaningful relationships with…Apr 18, 2023Apr 18, 2023