Complexion Reduction: A New Trend in Mobile Design
Michael Horton

Medium is great, but I think Google is really what kick started the CR movement. I think because Google has a much larger platform and properties that touches more people. I think Google’s rebrand to a flatter, more simpler design is really what got the CR movement going, it may have not been the black/white designs we see now, but Google’s change to a easier to read fonts, less clutter and crisper design translates to a lot of the designs we are seeing now.

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