DATUM: Your Ultimate Solution to Data Privacy

When the internet first started, it was a pretty ubiquitous service, with web-based platforms springing up just everywhere. Whether it is online shopping or just social networking, this activity of has since become a privilege for numerous services, where vast amounts of personal information are retrieved easily. As such, it has become of great importance that personal and sensitive data has become a private matter to all of us.
Currently, the business of data is shared by a one-way street being ruled by information monopolies with resources and access to users’ data personal data, via social networks. These companies then go on to sell the data to advertisers, for money, thus creating huge security lapse when it comes to where data goes and what is being done with the information.
This first became a hot topic when Facebook unknowingly sold over 87 million Facebook users to a consulting firm called Cambridge Analytica. The controversy arose upon finding out that President Trump has used the same firm during his presidential campaign. Not only did the firm managed to access users’ information, however, there was so much that could be gathered, making this loophole in Facebook’s API, a huge blunder.
As such, DATUM promises to be the ultimate solution to data privacy. A blockchain-based marketplace and data management system that aims to turn data into a secure, tradeable commodity. The aim of the platform is to help users govern their personal data in a very secure, private and decentralized way.
Datum aims to revolutionize the current data market where data creators are hardly ever paid for their data and the monetization happens by middle men who do not add any value.
The approach for monetizing the data is built around a Blockchain platform where client data is protected on a decentralized NOSQL database. Consumers are able to take advantage of the platform by storing any sort of structured data, social media data, wearable device data, or IOT data from smart devices. Datum also stresses that fairer data usage and dissemination can allow users to better quantify and monetize their content, making the entire system more valuable.
Features of Datum Network
1. Decentralized Data Storage: Datum offers a secure, private, and anonymous storage of structured data.
2. Storage Nodes: Miners running storage nodes (the datum app) are paid in Data access tokens (DAT) for storing and providing low latency access to data.
3. Marketplace: Datum’s marketplace enables users to share their data selectively or sell their data to trusted entities in return for DAT tokens
4. DAT Tokens: The Datum ecosystem has its own native cryptocurrency called Data Access Tokens (DAT). This token is based on Ethereum powerful decentralized network, and functions as the currency throughout the Datum ecosystem. Storage miners earn DAT tokens to store and transmit data. Also buyers can purchase DAT tokens on several exchanges to buy user data.
5. Mobile App: Datum mobile app is very simple and user-friendly. All data in the app will be encrypted before it’s sent to the network. Data is cleaned from personally-identifying information and patterns. And app users enjoy fast backups and data retrievals through locally close storage nodes.
Blockchain technology and decentralization will continue to prove to the world that the people’s interests are of the highest priority. With Datum, it is the future of the way we manage, control and protect our data. Not only that, Datum empowers users and balances all dynamic, to create a fair common ground for all, in the social media ecosystem.
For more information please click the link below:
Coinmarket Cap: https://coinmarketcap.com/currencies/datum/#markets
Twitter: https://twitter.com/datumnetwork
Website : https://datum.org/
Telegram: https://t.me/datumnetwork
Facebook: https://www.facebook.com/datumnetwork
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This article was created in exchange for a potential token reward through Bounty0x