Sinophile. 笑点低. Once Ming literature historian then strategy consultant, now building a fund to take brands to China. Digital trends in Asia interest me.
New Rules: WeChat Allows Accounts for Overseas Businesses
Ecommerce Verticals in China
Social customer service is not a new phenomena. Many brands and companies encourage customers to use social channels to send enquiries. Social media managers are increasingly asked to fill customer service as well as marketing roles. A well…
Accurately targeting groups of expats through online channels can be difficult. Marketers are given limited options and often do not have access to precision tools needed to reach small groups within larger populations. Knowing the…