FLOW Alkaline Spring Water debuts new technology with Gwyneth Paltrow

Tony Bowles
Mar 11, 2019 · 2 min read
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Flow Alkaline Spring Water unveiled their new technology at Expo West, with the help of goop CEO and founder Gwyneth Paltrow, who tested the innovative technology alongside Flow founder, Nicholas Reichenbach.

The technology powered by MemoMi is a unique augmented reality mirror, which will be part of Flow’s innovative in-store demonstration program. The interactive AR experience is the first of its kind in the grocery space, bringing to life Flow’s summer campaign, the “Superpower of Alkalinity.”

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The mirror will allow consumers to tap into their own superpowers by tracking the customer’s face to add illustrations that coincide with Flow’s original alkaline spring water or one of the brand’s six organic flavors. Since launching, Flow has rapidly expanded its retail footprint and is currently sold in 15,000 locations across the US with retailers such as Whole Foods, Sprouts Farmers Market, and Amazon.com.

The introduction of MemoMi will add an element of unexpected excitement for the consumer and retailer to what would otherwise be a routine trip to the grocery store.

In addition to the debut of Flow’s new technology, there is the news of the brand’s partnership with Paltrow’s goop as the exclusive still water of the brand for summer 2019. Flow will be served at goop Labs in NYC, LA, and London, in addition to goop’s corporate offices, and at the In goop Health conferences in NYC, LA, and London.

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