Kobe Bryant Takes the Stage at the National Retail Federation (NRF) Shop.org Digital Retail Conference

Photo Credit: National Retail Federation/Jessica Yurinko

The National Retail Federation hosted it’s last day of it’s a three-day Shop.org “This is Digital” conference at the LA Convention Center in Los Angeles, CA. This afternoon, Kobe Bryant took the main stage to discuss with Nike’s Heidi O’Neill about life post-Lakers and the formation of his own business enterprise.

The five-time NBA Champion spoke about his multi-media content creation company, Kobe Inc., a company focused on helping athletes learn the process of excellence and maximizing potential.

Photo Credit: National Retail Federation/Jessica Yurinko

Through his venture, he has launched several film projects including Kobe Bryant’s Muse documentary film, Dear Basketball animated short film (which is starting to get some Oscar buzz), and the six-episode Canvas series. The father of three spoke to a packed room of over 1,000 attendees.