Over optimization is a real problem, in business and in life. Here’s how to adjust when it’s all signal and no noise. — My friend is a product manager at a popular consumer tech company, and he was lamenting the rise of metrics-driven development. “If we send a single push notification, 7% of people open the app,” he said. …

When good ideas make for bad business — You have a mind-shattering headache. You’re standing in the aisle of your local CVS, massaging your temples while scanning the shelves for something — anything — to make the pain stop. What do you reach for? Tylenol? Advil? Aleve? Most people, I imagine, grab whatever’s cheapest, or closest, or whatever…