How to measure story telling and inform personalisation
Before I start I think it is important that a couple of definitions are given in context of this article:
- Story telling; the art of capturing and retaining the imagination of the audience
As a bit of a techie, I have installed and used ad-blocking technology on my browser for a number of years, and did the same when iOS permitted last year on my mobile. My reason for doing this — most of the ‘internet’ is filled ugly with ads.