ANSWERS, NOT DATA. Why some marketers succeed with analytics and others don’t. (A Medium book). Chapter 1.

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“Were there none who were discontented with what they have, the world would never reach anything better.”

Florence Nightingale, Nursing Pioneer and World-Class Statistician

How do you feel or think when you hear the word rebel? Do you have a favorable or unfavorable reaction? Many people I ask say they have an adverse response.

Think of these religious/spiritual leaders: Moses, Jesus Christ, Buddha, Mohammad, Hildegard of Bingen, Martin Luther, Mary Baker Eddy, and Mother Teresa. …


ANSWERS, NOT DATA. Why some marketers succeed with analytics and others don’t. (A Medium book). Chapter 3.

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“If you don’t know where you’re going, any road will take you there.”

The Cheshire Cat (paraphrased), Alice’s Adventures in Wonderland by Lewis Carroll

F or marketers, especially when dealing with analytics, knowing what is the real problem you are trying to solve for is a critical activity you’ve got to get right. Yet like most people, including me, at some point, you’ve found yourself halfway through a marketing or analytics project and suddenly thought, this is stupid, we are trying to solve the wrong problem? …


ANSWERS, NOT DATA. Why some marketers succeed with analytics and others don’t. (A Medium book). Chapter 2.

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“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”

Mark Twain, Often called America’s greatest humorist

W hen most people, even many marketers, describe marketing they tend to focus on branding, advertising, digital performance marketing, and demand generation. …

About

Tim O’Connor

Rebel who’s a quant; CEO / P&L from $0/start-up to $300M+; 6 time CMO, including two billion-dollar-plus; founding team of 3 award-winning startups.

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