ANSWERS, NOT DATA. Why some marketers succeed with analytics and others don’t. (A Medium book). Chapter 1.
“Were there none who were discontented with what they have, the world would never reach anything better.”
Florence Nightingale, Nursing Pioneer and World-Class Statistician
How do you feel or think when you hear the word rebel? Do you have a favorable or unfavorable reaction? Many people I ask say they have an adverse response.
Think of these religious/spiritual leaders: Moses, Jesus Christ, Buddha, Mohammad, Hildegard of Bingen, Martin Luther, Mary Baker Eddy, and Mother Teresa. …
ANSWERS, NOT DATA. Why some marketers succeed with analytics and others don’t. (A Medium book). Chapter 3.
“If you don’t know where you’re going, any road will take you there.”
The Cheshire Cat (paraphrased), Alice’s Adventures in Wonderland by Lewis Carroll
F or marketers, especially when dealing with analytics, knowing what is the real problem you are trying to solve for is a critical activity you’ve got to get right. Yet like most people, including me, at some point, you’ve found yourself halfway through a marketing or analytics project and suddenly thought, this is stupid, we are trying to solve the wrong problem? …
ANSWERS, NOT DATA. Why some marketers succeed with analytics and others don’t. (A Medium book). Chapter 2.
“It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.”
Mark Twain, Often called America’s greatest humorist
W hen most people, even many marketers, describe marketing they tend to focus on branding, advertising, digital performance marketing, and demand generation. …