Why do retailers love Shelf-Ready Packaging?
Shelf-ready packaging (SRP) is all about delivering your product to distributer packed in a merchandised unit that can be placed on a shelf without repacking. Most SRP solutions are made of corrugated cardboard and typically consist of a tray and a cover. There are five requirements necessary for packaging to be considered shelf ready: easy identification, easy open, easy dispose, easy shelf and easy shop.
But did you know that the use of SRP can sometimes improve your success with your distributors?
There are significant differences between discounters and full-line distributors when it comes to implementation of SRP. The implementation rate of full-line distributors is 37%, which is considerably lower than the 90% implementation rate for discounters (Bergmann, H, 2007, Stand und Umsetzung von Shelf Ready Packaging). Some full-line distributors avoid SRP because of image-related and aesthetic reasons. Other full-line distributors prefer to use SRP because it is easy to handle and it lowers personnel costs. However, the cost savings doesn’t exclude the best possible presentation of the products. In some cases revenue could be increased up to 35%, partly thanks to the use of SRP. SRP can also make the work processes simpler, which is followed by increase in productivity. Storing, unpacking, labeling products and filling the shelves is 70% to 80% of the daily activities in the food sector. This is where potential savings can be accomplished through the implementation of SRP. Printing on the SRP makes selecting stock easier. Easier and faster replenishment means improvement in in-store logistic which leads to largest potential savings. Depending on container size, 10 to 60 products can be placed at once on a shelf. Even more time and energy savings are due to the fact that SRP doesn’t need constant refilling — it may be removed from the shelf when the last article has been removed. Some SRPs have integrated product system, which pushes the remaining products to the front of the SRP whenever one product has been taken from it, so it can help to reduce shelf gaps.
Good shelf-ready packaging can help you accomplish savings not only in cash, but in carbon as well. Fewer pallet movements are required, because more products per pallet can be dispatched. Easy transport leads to fewer delivery vehicles on the road. Because of the easy stacking, there will be more warehouse space: no more for empty packs and goods waiting to be dispatched cluttering your storage. Since there is no extra collation packs inside shelf-ready trays, shelf placement requires less time and energy. The use of shelf ready packaging can also make packing operations more efficient, whether automated or not.
if you haven’t yet done so, you should do some research on available tray packaging systems. You can start, by checking out Tishma Technologies’ TI 1300 case & tray packaging system. LINK: http://www.tminn.com/machines/tray-packers/
The use of shelf-ready packaging can greatly improve your business and your relations with distributors, so don’t hesitate — make your packaging shelf ready!