Image for post
Image for post

The Four-Way Fit model is composed of a framework and a method. For the past five chapters, we have explored the framework — as it is expressed in its canvas and spreadsheet forms. The framework is static: a strategic snapshot. Now it’s time to turn to the Four-Way Fit method. The method is the dynamic process by which you translate the framework into a plan, act on its settled assumptions, test your hypotheses and narrow in on truth.

Image for post
Image for post

When you pursue the Four-Way Fit method with discipline, you will be more likely to:

  • Discover a large and ready market
  • Achieve a value breakthrough in that…

About

Tom Mohr

Founder and CEO, CEO Quest

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store