Why Storytelling is IMPORTANT…

“Mmmmmm, do you smell that?” I asked my friend, which she obviously didn’t hear.

As we were walking through the hallway at work, my friend was rambling about her next audit and didn’t notice I was no longer following her.

You see, I stopped in my tracks, 2 doors ago.

While she was still walking, I couldn’t help myself and inched my way into the room in front of me.

The thing is, I couldn’t see right off hand what pulled me into this room.

It was packed with 4 desks with people working and a small room off the back.

Honestly, it was the heavenly smell my nose caught just outside the door, which brought me in.

It smelled of sweet dessert and had my mouth watering.

Frankly, my common sense was on the back burner while my nose and tummy took over.

I asked one of the employees in the room, “what is that amazing smell?”

The guy sitting at the desk by the door told me with a small laugh, “you must be smelling the donuts we brought in this morning.”😀

By this time, my friend realized I wasn’t walking behind her and came to see what all the fuss was about.

As she peaked her head in the doorway, she saw me reaching across a desk for a donut, they offered me.

So of course, she had to have one, too.

After asking politely, they said “ Yea sure, you girls better eat them before I eat the whole box. I might not be able to get out of my chair after that.”

There goes that little laugh again. 😀

Well I can honestly say the donut, was worth it.

Have you ever had a Krispie Kreme donut?

When the “hot and ready” sign is on, the donuts are freshly baked and still warm.

When you bite into them, they just melt in your mouth with a sugary sweetness.

It’s like, heaven covered in icing.

Can you smell it? Can you feel it? Can you taste it?

This is what storytelling is for…

…its to provoke the sense and emotions of your readers.

Stories help produce Dopamine, 
Which is connected to Pleasure, 
As well as Oxytocin (Rewards),
And Serotonin (Well-being, Comfort).

Include a story in your sales letter to resonate with your audience and give them value.

Don’t just sell your product, give back. 
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