Musicians don’t need a record label anymore. Writers don’t need a Big Four publisher anymore. And probably the biggest change of all — employees don’t need a big company to guide their career trajectories for them anymore. …


Two very different approaches to innovation

Like the rest of the world, I have been captivated by the Amazon announcement yesterday of Prime Air, the drone-based delivery system currently in development.To call it an audacious leap would be an understatement. There are a dizzying array of reasons to not even bother attempting a project like this…


We’ve all heard some versions of this story: a brash and charismatic leader creates a runaway business success. The press can’t get enough of him. And people can’t seem to buy the products fast enough. …


Ask a CEO if they want to spend a pile of money on an analysis of their company’s story, and they’ll probably throw you out of their office. But if you tell them that you have a powerful insight that can help them raise the prices on all of their…


About once a week it seems, we are reminded that CMO tenure is unusually short. I have heard figures ranging from 23 months to 45 months. Both of these numbers are astonishingly low compared to others execs in the C-Suite: eight years for CEOs and ten years for CFOs. So…


Discussions about story and storytelling are fashionable in marketing circles. I have ambivalent feelings about this. On the one hand, as a lifelong advocate for the power of story in business, I find this encouraging. For all companies, having a story and knowing that story are crucial steps to achieving…


A client recently told me that he knew it was time to leave his previous job when he was no longer proud to wear the company’s T-shirt in public. His comment is telling. …


In the summer of 1982, thirty-six-year-old Austrian toothpaste salesman Dietrich Mateschitz boarded a plane for a routine business trip to Thailand. …

Ty Montague.

collaborator, explorer, author, maker, founder, co:collective.

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