Tiago Morgado

We presented the need for greater UX consistency on the platform. Consistency is a part of usability. Greater consistency provides better usability and better usability increases brand credibility.

brand. It also reduces errors and cos…product; great usability is a significant contributor to product quality and a seamless experience. Better usability increases trust in the system, therefore the brand. It also reduces errors and costs (both for internal and external users).

‘’If you have something negative to say — say it nicely. If you have something positive to say — say it loudly ‘’ — this is the law of user experience. Microcopies reduce user stress triggers when he is asked to s…

‘’If you have something negative to say — say it nicely. If you have something positive to say — say it …

The equivalent of this in a non-digital space would be a chatty customer service representative who follows you around the store explaining promotions to you. It’s meant to be helpful, but in reality, it’s annoying, overwhelming and makes you never want to return.

I already have several good years of work experience + all the extra hours polishing my knowledge and skills. Yet, to me it feels like I am taking my first steps.

…been doing it successfully for years you can say, “I deliver mediocre products to mediocre people.” Eventually someone will come along and push harder and deliver the Maximum, and that’s when you lose.