Sales, Product, and Engineering Teams ramming into each other

Enterprise software companies experience a tense relationship between their R&D and Sales teams. The Sales teams overpromise, the Engineering teams underdeliver, and the company gets stuck in a cycle of forced commitments and hopeless timelines. This is the status quo. It seems like a simple issue at the surface, yet…

The old way of doing retail is dying: Gap, Foot Locker, and Sears are among the many brands that are closing stores. They are the old way of doing retail. Now exciting store experiences are heralded as the new way of doing retail. Experiences are the saviors of retail. But…

Most online shops make their products look boring. Products are shown in waterfalls of undifferentiated rectangular cells on a white background. This core visual interface element can be found across the mobile applications and websites of virtually all retailers — regardless of price point, from Barney’s to H&M to CVS…

You’ve found a perfect participant for your research study. He answered your recruiting questionnaire and has all the right qualifications. Of course, you invite him to participate in the study. But halfway through the research interview, you discover a problem. This guy is saying all the right buzzwords, but his…

Structuring product development organizations can be complicated. How does Product management interact with Engineering and Product Design? Who is in charge of identifying and validating customer problems and opportunities? Who owns the process of creating the solutions to the problems? These can be tricky questions to answer. The double diamond…

Check out the previous post in this series and learn about Jet.com’s business here.

Jet.com set out to create the future of online shopping. This entails a more fair and transparent marketplace for consumers and sellers that results in savings for both. The company built an entirely new ecommerce platform…

Check out the previous post in this series to learn how Walmart.com’s history led it to this massive acquisition.

Let’s take a closer look at Jet.com’s business to understand what made it so appealing for Walmart. Fundamentally Jet is an ecommerce company that sells a wide variety of items directly…

Walmart spent a stunning amount of money on the two year old ecommerce company Jet.com. What justified such an investment from Walmart? While Jet quickly grew to a substantial scale, it paid heavily for its customers. It is likely that neither Jet.com’s current business, nor it’s product are the reason…

Traditional ways of signaling success are changing. It used to be that you work hard in school, get into a prestigious college, get a degree, land a good job, save money, buy a car, and finally buy a house. A person’s success was measured and communicated by their progress along…

Luxury brands have spent the last ten years resisting online product reviews. They are concerned about tarnishing pristine brand images by publishing raw customer reviews. Brands and their designers want to be seen as artists and innovators. They do not want to create the perception that they are just creating…

Thomas Krueger

I build and run product management, design, research, engineering, and product marketing teams. Connect with me if you want to collaborate.

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