
…rnal expectations as much as it is their interactions. As Peter Seebach wrote for IBM back in 2001: “Navigating pages is all about identifying the objects that have functions, figuring out what those functions are, and then hitting the button as hard and as often as you can in the hope that it’ll do something.”
…s three simple concepts. Many can understand a thousand concepts and still not be good in practice. In this sense, we could compare design to sports. Nobody does not understand how to play soccer, and yet, only a few play it really really well, and even less of them earn fortunes playing it.