Product Managers in China — Types

  • Firstly. Role in business model. eg. PM on B2B customer acquiring.
  • Secondly. Role in system structure. eg. PM on Website experience.
  • Acquisition, you need find your customer online or offline, and draw their attention efficiently, provide convenient access methods for them;
  • Activation, then you have bunch of operating tools or gadgets organized by your tactics to get your customers involved bit more;
  • Retention, and you carefully nourish their participation, build more links to them, which might contribute to the ultimate goal;
  • Revenue, one day they take that meaningful step, eg. pay the order, and there is no time for celebration, you start to
  • Refer, apart from the cold business and number, you need to cultivate emotional resonance deep in their heart, so that they’re willing to stand out for your product with satisfying identity.
  • More roles, you have seller, whole seller, sales, manufacturer, even raw material supplier, and various service providers on info/logistics/government, etc.
  • Greater complexity for more roles, and more customization they might need.
  • Efficiency(first cost, then time) overrides user experience, especially when they are not micro-merchants(without license).
  • I’m a/an _____ Product Manager in _____ industry.
  • 2C, if there is no other B involved while you’re “selling” something to Cs;
  • 2B, if there is no other B involved while you’re “selling” something to Bs;
  • B2C, if there are plenty of Bs selling things to Cs through your product;
  • B2B, if there are plenty of Bs selling things to Bs through your product;
  • Advertising, Marketing, Growth, Supply Chain, infrastructure, Finance,……
  • Front End, reach your user/customer directly through different device / OS, so most cognition / UX / psychology methodologies work on this layer along with progressing FE technologies and faster devices, while it mainly dancing on 2C applications rather than 2B apps. And here is where most PMs start their career journey, mostly what you see is what you get.
  • Back End, usually means the whole package of systems in need to drive your front ends or your business, these systems always have some business attribute / customization, eg. operating system. Products in this layer are getting a little bit abstract, which separates a portion of PMs.
  • SoA Layer, provides standard services for a variety of business units’ systems to achieve greater efficiency on service quality, cost, data, etc. These services are commonly abstracted out from the upper layer systems through the evolvement of whole company who runs multiple businesses at the same time. eg. One account system compatible for every business. Alibaba is really doing a great job on this, we’re working on it, too. Adept PMs here could play as an architect for his product/business.
  • Data, algorithm, gates… are the software infrastructure, deeper down we have physical infrastructures. Ambiguity rises on these two layers among PMs, architects, engineers, scientists, researchers. PMs work deeper down should have strong and abundant technical experience, usually they were engineers, lol. If not the case, PM turn into project/program manager, which is not the PM I declared in my first post, too narrow sense.

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Beijing, China. Product Manager at Meituan(largest O2O service platform on Earth, lol). Experienced in product design on both 2C&2B.

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TobbiChen

TobbiChen

Beijing, China. Product Manager at Meituan(largest O2O service platform on Earth, lol). Experienced in product design on both 2C&2B.

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