The right hashtags can be the difference between a successful marketing campaign and talking to yourself online, but you can’t read 300 million tweets just to know what’s trending. That’s why Hootsuite’s machine learning team developed a service to suggest hashtags while drafting a social media post.

TLDR:

We represent hashtags and words as vectors. Think of a vector as a location. When we take in text we convert each word into a vector, sum them up, and average them together to get a vector that represents the message. Our suggested hashtags are the hashtags whose embedding vector is closest to the message vector. …


Save time developing and testing your apps by writing reusable code. iOS streamlines the process for you with Frameworks built right into Xcode. Frameworks are projects specifically designed to be integrated into other apps.

During my summer work term at Hootsuite, my objective was to build a component similar to the sliding menu in Apple Maps and Apple Music. I built a framework to display a View in a sliding drawer located at the bottom of the screen. The “Bottom Drawer” I programmed can display any View in a sliding drawer located at the bottom of the screen. …

About

Tobias Carryer

Joined Hootsuite's iOS team in his summer between high school and first year Computing at Queen's University. Came back next summer to work on the ML team.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store