Tobias DahlbergWhy Nike’s new Kaepernick ad is a stroke of branding genius.The other day Nike released a new ad featuring the face of Colin Kaepernick. In case you forgot, he is one of the players who kneeled…Sep 8, 2018Sep 8, 2018
Tobias DahlbergStop being so boring.After many, many years of consulting companies on strategy, branding and innovation, I have a simple but powerful learning to share. It…Nov 23, 2017Nov 23, 2017
Tobias DahlberginWonder Inc.Why blind tasting sucks.Today one of our clients at Wonder Inc. told us about how one of their beverages had done poorly in a blind taste conducted by one of their…Nov 22, 2017Nov 22, 2017
Tobias DahlbergWhy blind tasting sucks.“Blind taste tests do not work unless you are targeting blind people. For the rest of us, we taste through our eyes too”.Nov 22, 2017Nov 22, 2017
Tobias DahlberginWonder Inc.Innovating outside the R&D labCase: Nordic Spirits LabSep 19, 2017Sep 19, 2017
Tobias DahlberginWonder Inc.How to get the most out of design for your brand and business.The smartest businesses are starting to see how design can create value beyond the physical.Sep 13, 2017Sep 13, 2017
Tobias DahlberginWonder Inc.What is your real competitive advantage?Competitive advantage is a term that comes up in conversations often. Ask anyone you know about the competitive advantage of their company…Sep 5, 2017Sep 5, 2017
Tobias DahlberginWonder Inc.Why branding needs a different rap.I just read an article called “The Basics of Branding” in Entrepreneur Magazine. Quite frankly, it made me mad. As an entrepreneur, I want…Aug 31, 2017Aug 31, 2017
Tobias DahlberginWonder Inc.The Engagement TriangleThe purpose of The Engagement Triangle is to provide a planning framework for anyone who wants to design engagement programs and kick-start…Oct 2, 2016Oct 2, 2016
Tobias DahlberginWonder Inc.Branding that makes a difference. The future of branding.Branding is one of those confusing words that seems to have a million different definitions. Try googling the word and you end up in…Oct 2, 2016Oct 2, 2016