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The media is a powerful entity. It has the influence to alter public perception and affect the reputation of people and organisations. Many schools see the press as a threat. But, while the media can circulate negative reports about your school, they are not averse to positive narratives. In fact, given the chance, they can do a lot of good on your behalf.

With a wider understanding and a structured school PR plan, you can benefit from positive school media relations. In this blog, we will discuss how your school can use the press as an ally, not an enemy.

The School-Media Relationship

The education of young children is an emotive subject and an area of interest to many people. To sell newspapers and attract online views, media outlets need stories that interest their readers. …

An overview of the latest Arro features and improvements

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Photo by kinsey on Unsplash

Great communication is at the heart of every successful school. But budget and time constraints mean that not every organisation has the resources it needs to communicate effectively.

At Arro, simplifying communication is at the heart of what we do — we help schools produce world-class content that reaches its audience and makes and impact.

Over the past month, we’ve released a host of brand new features that make it even easier for you to engage with your community. …

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Money is a topic that is never too far away from the minds of school leaders. Government funding gives schools a solid foundation, but leaves little for extra activities. For a modern school to thrive, it must consider alternative methods of generating income.

In this blog post, we investigate school fundraising ideas that can give your school a welcome financial boost.

Host a Fundraising Event

It is not unusual for a school to host an event. Nor is it uncommon for them to host a school fundraising event. But, it is not often that the school actually advertises the event as a fundraiser. For example, summer fairs usually involve stands selling cakes, raffles, and tombolas. …

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For schools, sending emails to parents is a great way to communicate. But, as with any form of communication, it has the potential to go wrong. When it comes to writing emails to parents, you must put thought into the message. Once you’ve hit send, you can’t take back what you’ve written.

Being positive and empathetic is a good place to start. You are both on the same side, so try to relate to the parent. Conveying a positive message is also important. …

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School newsletters are an integral part of the school-parent dynamic. They are an important channel of communication that enables your school to provide parents with important information and allows parents to keep up to date with their child’s learning. They are, however, prone to being ignored.

Parents have an endless list of tasks to complete, so you are competing for their precious time and attention. To give your school’s newsletter a chance of being read, you have to establish its value and understand exactly what parents want and expect from it.

Recently, we asked parents what they wanted from school newsletters, and their responses have been used to put together these valuable tips. …

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GDPR — an initialism that has struck fear into the hearts of schools across the UK. Its full name, General Data Protection Regulation, does little to alleviate the distress and confusion that accompanied its introduction in May of 2018.

In the midst of the uncertainty surrounding GDPR, an array of horror stories have arisen, and alleged details of almost-impossible compliance requirements have caused schools to panic about their current data protection policy. …

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Newsletters facilitate communication between schools and parents, and they are a great vehicle for transferring key information. They often include details about the topics children are studying, changes taking place at the school, and important upcoming dates — but do your pupils’ parents actually read them?

Your school’s newsletters may be beautifully designed and contain everything parents need to know for the upcoming month or term, but if they aren’t being read, crucial information can be lost, and your time and effort wasted. …

An overview of the latest Arro features and improvements

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Photo by Tim Easley on Unsplash

Continuing our commitment to make communications management as simple as possible for every school, we’ve started 2019 with the release of a host of new features to improve your community engagement.

From reimagining the way you write news articles for your community site, to automating the creation of your contacts database, we’re making it as easy as possible to connect with your supporters and get the help you need.

Read on to hear more about what’s new for January 2019:

Find the feature you’re looking for straight away thanks to our navigation restructure

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We’ve restructured Arro’s navigation to make it more intuitive. We’ve grouped together features into three key activities to make it easier to find what you need. …

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Happy Handwriting Day!

In this special blog, we thought we’d consider what we love most about handwriting — and how we can use the art of handwriting as a reminder of what makes for quality communication.

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There’s nothing quite like the tactile experience of writing. It’s an engaging activity that keeps your interest. In the same way, all communications should be written to engage their readers and hold their interest. After all, if it’s not interesting, why would anyone read it?
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The blank page is a writer’s best friend. Embrace it! When writing quality communications, it’s best to throw out your preconceptions and consider what you know about your audience. That way, your writing is sure to be more engaging.
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Everybody’s handwriting is different, which makes it unique and special. In the same way, communications should be personal to the audience you are addressing. Conveying meaning in the way that works best for your intended audience is the basis of all good communication.
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A sheet of paper has no spell-check, no squiggly lines, and no distractions from writing. That means you’re forced to write first and edit later. This is a useful practice that can be applied to all writing. First, get your ideas down. Then, you can edit your message until you are happy with its tone and presentation.

If you need a hand writing, why not contact the team at Eduprise? Handwritten letters are also accepted!

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Source: pixabay.com

I've never been a huge fan of New Year's Resolutions. Lofty goals to lose weight, get healthy or find a better career that are all but forgotten before January's even out.

As a practitioner of GTD for more than decade, I don't wait for the next orbit round the sun to take stock of where I'm going; delving into my horizons of focus is an essential part of my monthly and quarterly review.

I still see the New Year as a great opportunity for reflection and forward planning, though, just not for setting fuzzy, overly ambitious resolutions that I'm unlikely to achieve. …

About

Toby Rogers

Writing about product, strategy, creativity and innovation; dad, husband, writer, musician; Head of Product @MyPebble

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