Finding Hidden Profit In Your Email Newsletter — Lesson Twelve

Submitting Your Class Project

This is part TWELVE of TWELVE lessons in the Finding Hidden Profit course on Skillshare. You will also find links to each of the 12 lessons in the video notes.

Please note: If you are NOT currently a Skillshare member, here is my link [I am an affiliate partner] for a free 30-day trial (more than enough to take the full FHP course and any of the other 15,000+ courses available) on

Stop For A Second, And Celebrate

Congratulations! If you are reading this, you made it to the end of the 12 lessons of the Finding Hidden Profit course.

You might be thinking to yourself, what’s the big deal?

But it is a big deal. We live in a world where 95% of the people are consumers — which means they are eating and taking value from the world. They might work hard each day, but creatively they are adding to the world.

This course is the start of becoming a producer, if you are not already one. Maybe you already produce a podcast or write a blog or are an entrepreneur running your own business. So you know what I mean. Some people are just out there each day, fighting the good fight to make the world a better place.

That is why I love the Newsletter Game. It is a light and easy way for people to build an audience and give value (curation). Not everyone feels like they can be an artist or a creator, but EVERYONE can talk about the subjects that interest them, and share with other like-minded people.

And the idea that you could get paid for doing something that you love, and would do in your free time anyways… if I can help more people in the world do that, I think I am creating a better world too 😀

Why I Created The Course This Way

One thing you might have noticed about this course, is that there is a ton of information packed into the 60 minutes of video.

That was intentional, and I know some folks will complain about it being too much, too fast. I am okay with that.

I did it this way for a couple of reasons:

  1. When I take online courses (I do that a lot) it DRAINS the energy right out of me when the course… goes… so… slow… that I feel like I am going to fall asleep. Nobody has time for that. I’ve got places to go, and empires to build — ha!
  2. I wanted everyone to not just see a technique (like how to build a good looking newsletter) but the bigger picture of what could happen if they build all 3 of the essential pillars at the same time.
  3. And lastly, I figure even if we cover too much too fast, if you understand that big picture you can always take a deeper dive into the areas where you need additional help.

So my goal was to give you the good stuff, and then give you links to where you could find more or specific details, as needed.

Did I succeed?

If you have questions, my intention is to update this course as I receive new questions, so folks feel like they are being supported and given directions to where they can find answers. So you can always email me at tobin [at]

The questions you ask will get answered, AND you will be helping others who have the same questions.

Let me ask you a question…

When you bring home a new piece of furniture that has to be assembled, are you the kind of person who walks step by step thru the directions, or do you look at the picture on the box and just start putting it together?

Both approaches work. Depends on your personality. This course was like the picture on the box. There is a lot of value here, but you might need to figure out some of the parts.

So let’s talk about what happens if you need the step by step directions…

What Comes Next

When I originally planned out this course, it was intended to be the same 12 lessons, but for one hour each week for 12 weeks.

That didn’t work for Skillshare, but I saw that if I poured the same info into a short course, I could get this really valuable (under the radar) process out to more people. I could make the world a better place.

But the 12 week format might be right for you…

At the time I am writing this, I am still putting the finishing touches together on the advanced 12-week version of this course. But if you would like to explore this same material, with other people making the same journey and a more interactive format (webinars) — drop me an email (see above) and I will put you on the wait list.

You don’t NEED the advanced course. There is a ton of value here, if you take the ball and run with it.

In fact, the folks I hire (we do newsletters for clients) and the ones who are chosen for the partner program (where we team up with others to do newsletters with them) are all coming from this course too.

They have to understand the process, and what is possible to achieve with a well-designed, curated newsletter.

So you could say (this is what I believe), that I took my “best stuff” and put it into this course for nearly free (15,000+ courses for $10/month!).

And the reason I would do that is because I want more people in the world to know that this opportunity exists. I am going to:

  • Hire them
  • Partner with them
  • Teach them more if they need the support
  • Or read their newsletters and tell others about what they are doing

I am just nerdy like that — because I get all “hepped-up” when it comes to talking about newsletters. I don’t care if they are delivered by email today and brain waves tomorrow. I like seeing like-minded people gather together and share what makes them feel alive and frisky.

The clue is, what do you do when you have free time and no one is looking? THAT is what you should be digging into and connecting with others…


Your homework for Lesson Twelve is to submit your newsletter as the course project. Don’t make it perfect. Just get it submitted so we can start a conversation about how to support you. Plus others will see your newsletter and you will gain new subscribers. So don’t cheat yourself! Submit!

Key Takeaway: There very simplest path (no cost and easy to get started) is to go to TinyLetter and sign up for a free account. It will allow you to build a list, have a sign-up page for subscribers, and an archive of past newsletters.

The ONE thing that TinyLetter does NOT do, which is very different from some of the other curated newsletter platforms, is that it does not make it easy to copy and paste a URL, which then pulls in the images, headline and copy the way you might be used to seeing in places like Facebook.

TinyLetter is very text focused. But there are some big time newsletters that either started on TinyLetter, or in some cases still use the platform to publish each week.

At this point, your main goal is to get the ball rolling and build a class project so you can submit it, and see what the process is actually like.

If you want more of a visual-styled newsletter, go back to Lesson Eleven and look at the list of curated newsletter platforms because many of them will give you a free trial — more than enough to submit your project and dip your toes in the water.

Go get ’em, Tiger. This is your world now!

This was the FINAL lesson of the TWELVE lessons in the Finding Hidden Profit course on Skillshare. You will also find links to each of the 12 lessons in the video notes.

Please note: If you are not currently a Skillshare member, here is my link [I am an affiliate partner] for a free 30-day trial (more than enough to take the full Finding Hidden Profit course and any of the other 15,000+ courses available) on

And if you haven’t already done so, and you would like to see an example of my own, personal-branded newsletter called [Tobin Today] you can subscribe here (sent each Thursday morning):

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