tobin trevarthen
Jul 23, 2017 · 1 min read

This really resonates. Given our crossover work on the narratives of this subject with several companies, I can see where the resistance leads to the movements. I just recently listened to a few podcasts that focused on Reed Hastings and the Netflix culture. His metaphor is that of a sports team. High performance is the underpinning, but how that is achieved is driven at the individual and group dynamic levels.

    tobin trevarthen

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    Creating distinctive and indispensable narratives for organizations. Co-author of Narrative Generation. Chief Narrative Officer, Spatial Shift.