Group Strategy Director at AKQA, Portland. (mostly Nike) Views are my own etc.
Or why agencies better get good at service design. Fast.
I keep coming back to the idea that systems need to be resilient. As a word I think encapsulates adaptability, strength, honour, calmness, and humanness.
More to come on what that means.
As Leonardo de Caprio stumbled across an empty dark forest, and then across a deserted ice plain, and then dragged himself…