So I have been thinking a lot about formalizing some sort of strategy for live video content creation that I could share with others who are dipping their toes in the water of live video, so to speak.
And it occurs to me that your strategy for live video, if you are doing it correctly, somewhat mirrors a general business strategy or marketing plan.
When starting a business, it is important to conceptualize and identify your avatar, or your ideal customer. By identifying your ideal customer, you better suit yourself and your business for success.
I do believe that, in…
Okay, so I decided to get into live video back in January 2016, but the first thing I toiled with was which service to cut my teeth with.
I had no experience using live video, so, for all intents and purposes, I knew very little about live video.
And I think my problem of not knowing where to begin, and mainly, which service to use, is a problem we all confront when we start broadcasting video.
For me, I quickly concluded that Snapchat would be the appropriate venue to get started with live video, even though Snapchat isn’t technically ‘live.’