Mortgage Funnels Done Right: A Love Story
Lead generation.
The single most time consuming, stressful, and annoying part of the mortgage business aside from that new underwriter who keeps playing that one Salt — N — Pepa song over and over.
You know I mean you, Karen. Take your Push It remix and get out of my damn building.
We’ve all heard a hundred horror stories of lead generation gone wrong.
More often than not, the worst stories come from loan officers hiring an internet hype-man who recently discovered how to get people who don’t own homes to say they would like to own homes.
Which, all in, is about as impressive as a forty year old man bragging about bellyflopping in the pool.
Anybody can generate homebuyer leads, and if that’s the extent of your mortgage advertising presence, you’re feeding your team more frustration than fortune.
That said, it’s always nice to hear case studies about a mortgage company absolutely nailing it with their marketing in terms of tangible ROI.
One of our clients, Roman, is a mortgage broker up north who needed a way to feed his team leads to prospect for real estate referral business.
We had just the solution in mind, and plugged him and his team into our MLO Funnels Mastermind Program, where we built them a funnel and trained them on how to maximize their ROI on every single lead.
Needless to say, the first few days of his campaign left his team ecstatic at the $1.68 average cost per lead.

Moreover, we were able to bring his cost per lead down to $0.22 per lead, in a market where the average cost per Zillow lead costs $50 or more.

The good news doesn’t stop there, though.
Because they enrolled in our program and followed our steps for attracting top producing agents to beg THEM for business, Roman and team were able to parlay these leads into three relationships with major real estate teams.
One week and $27 in, and they already have two purchase contracts, 16 leads in the pipeline, and negotiated shared access with a team to a database of over 20k leads, which are being auto-farmed on the proprietary Close More Deals CRM.
Lead generation works if you do, and if it’s set up properly. If you’re not seeing these results, you need to speak to my Success Team at closemoredeals.as.me/schedule