PinnedtoddplexinMaking Music in the 21st CenturyThe Perfect Illusion of a well-executed key changeLast Friday, I read a breathless review of Lady Gaga’s new single, “Perfect Illusion,” that felt like it was written in exclamation marks…Sep 16, 2016Sep 16, 2016
toddplexingood.simple.openComplexity creates powerComplexity — whether by negligence or design — creates power but never power for the user. This is why a relatively new discipline called…Oct 16, 2017Oct 16, 2017
toddplexHow I made electronic music in the late 90sThe story of two cassettesOct 14, 2017Oct 14, 2017
toddplexingood.simple.openMake it simple by defaultIn their book Rework, Jason Fried and David Heinemeier Hansson write a chapter advising us to “Say No by Default.” This is a great way to…Oct 9, 2017Oct 9, 2017
toddplexingood.simple.openBeware the people who want “job security”I often hear individuals voice a concern like, “I’m the only one who knows how to do this” or “I spend 5 days a month dealing with this…Oct 2, 2017Oct 2, 2017
toddplexinMaking Music in the 21st CenturyThe Role of Luck in SuccessI recently wrote about how “There is only so much promotion you can do.” It is part of a theme in my writing about making music: focus on…Aug 30, 2017Aug 30, 2017
toddplexinMaking Music in the 21st CenturyThere is only so much promotion you can doI write a lot about strategies for a musician — digital strategy, social media strategy, email strategy, release strategy — and the world…Aug 21, 2017Aug 21, 2017
toddplexinMaking Music in the 21st CenturyPromote your project with a free songEmulate the drug dealers but with an email listAug 11, 2017Aug 11, 2017
toddplexinMaking Music in the 21st CenturyMaking Music in the DarkI’m an artist, and if you give me a tuba, I’ll bring you something out of it.Jul 31, 20172Jul 31, 20172
toddplexinMaking Music in the 21st CenturyYour job as a live venueRecently, given some stories of really half-assed performances that I’d heard, I wrote about your job as a live musician. We gigging…Jul 19, 2017Jul 19, 2017