PinnedtoddplexinMaking Music in the 21st CenturyThe Perfect Illusion of a well-executed key changeLast Friday, I read a breathless review of Lady Gaga’s new single, “Perfect Illusion,” that felt like it was written in exclamation marks…7 min read·Sep 16, 2016----
toddplexingood.simple.openComplexity creates powerComplexity — whether by negligence or design — creates power but never power for the user. This is why a relatively new discipline called…3 min read·Oct 16, 2017----
toddplexHow I made electronic music in the late 90sThe story of two cassettes4 min read·Oct 14, 2017----
toddplexingood.simple.openMake it simple by defaultIn their book Rework, Jason Fried and David Heinemeier Hansson write a chapter advising us to “Say No by Default.” This is a great way to…2 min read·Oct 9, 2017----
toddplexingood.simple.openBeware the people who want “job security”I often hear individuals voice a concern like, “I’m the only one who knows how to do this” or “I spend 5 days a month dealing with this…2 min read·Oct 2, 2017----
toddplexinMaking Music in the 21st CenturyThe Role of Luck in SuccessI recently wrote about how “There is only so much promotion you can do.” It is part of a theme in my writing about making music: focus on…2 min read·Aug 30, 2017----
toddplexinMaking Music in the 21st CenturyThere is only so much promotion you can doI write a lot about strategies for a musician — digital strategy, social media strategy, email strategy, release strategy — and the world…3 min read·Aug 21, 2017----
toddplexinMaking Music in the 21st CenturyPromote your project with a free songEmulate the drug dealers but with an email list6 min read·Aug 11, 2017----
toddplexinMaking Music in the 21st CenturyMaking Music in the DarkI’m an artist, and if you give me a tuba, I’ll bring you something out of it.4 min read·Jul 31, 2017--2--2
toddplexinMaking Music in the 21st CenturyYour job as a live venueRecently, given some stories of really half-assed performances that I’d heard, I wrote about your job as a live musician. We gigging…5 min read·Jul 19, 2017----