Todd Sattersten

Founder of BizBookLab--studying business books and the business of books. Author of Every Book Is a Startup and The 100 Best Business Books of All Time.


The Paperless Book


Stephen Colbert opened his October 25th, 2011 show with his normal exuberance. He bragged about his special early access to the iPhone, the iPad, and the iV (a product that…


The Future of Bookselling 

in Three Acts


1.


“There are two kinds of companies—those that work to raise prices and those that work to lower them.”…


Every Book Is A Startup


Most of time, we focus on the book as communication device and what the book has to do to be effective or entertaining, but what continues to need more emphasis is that fact that books are also entrepreneurial endeavors and entrepreneurs are successful when they can find customers willing to separate themselves from their hard earned money. Authors need to think more…


What Startups Can Teach Publishers


Book publishers launch more new products each year than any other industry on the planet and the number is growing. As an industry, we introduced over…

Publications edited by Todd Sattersten

We are still trying to figure it out.


Built To Rebuild


In 1959, a wealthy English industrialist named Henry Kremer established a £350,000 prize for the first person that could develop a human powered airplane that could fly a…


From Pages Read to Minutes Spent

What is the right unit of measure for reading in the digital world?


The Paperless Book


Stephen Colbert opened his October 25th, 2011 show with his normal exuberance. He bragged about his special early access to the iPhone, the iPad, and the iV (a product that…