How Marketing Automation Helps Improve Your Alumni Relations

Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events.

It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?

In my latest post for Verge Pipe Media I delve into the nuts and bolts of Marketing Automation and provide takeaways on how it can be utilized to improve your alumni relations. Click below and be amazed at how automation can make your life easier!

How Marketing Automation Helps Improve Your Alumni Relations