Verge Pipe Media Advice on Publishing Social Media Content

There are opposing views by marketers when it comes to scheduling social media posts. Some industry giants, like Gary Vaynerchuk, use both a mix of scheduled content and real-time interaction to create conversations.

Yet other well-regarded marketers such as Seth Godin treat it the opposite way. Mr. Godin’s active Twitter account is an RSS feed. A pure distribution channel. His personal account is just a placeholder.

So, which marketing giant gets it right? Tough to say. But, for businesses, there are plenty of good arguments in favor of scheduling content on your social media accounts.

If done correctly, it can benefit both your company and your audience as you look to share your brand information and thought leadership, while increasing traffic to your website and gaining more leads.

Click the link below to find out about six best practices to keep in mind as you work through your content calendar and start your social media distribution strategy.

Best practices for scheduling social media posts

Social media is an extension of your brand. Let your social media activities reflect that. If you’re interested in learning more about how Inbound Marketing, contact Verge Pipe Media today.